Global mega forces disrupt business models and change value chains as we know them. The demand for responsible and transparent business is growing . With the rise of new markets, risks and opportunities are many. Everything communicates and the transition into the gig and sharing economy is rapid and brutal. Therefore, digital and sustainable business are the winners of the future.
Challenge common beliefs, set a target state, how to get there and define the road for successful strategy execution
Design and implementation of new ways of working for the customer oriented digital organization
Utilization and value extraction from data, an asset that can be used to improve any organization
Ensuring growth and long lasting customer relations through creation of seamless and competitive customer experience
Master the innovation process to create real value in a new business environment and execute on your digital strategy
Identify and describe the optimal way of working to be able to automate tasks and processes otherwise performed by humans
Both startups and multinationals turn to us. Our clients span over a multitude of sectors. Connecting fast growing and innovative startups with more traditional businesses is vital. Which is one reason for our clients to partner with us.
A SELECTION OF SECTORS
MEDIA & TELECOM
TRAVEL & TRANSPORTATION
Go-to-market strategy for an IOT startup
Cartina developed an online go-to-market strategy for an IOT startup based in San Francisco and Stockholm. The main goal was to create a plan for their launch of a new product. A cost-efficient and smart channel strategy was developed to reach and convert the identified target audience to maximise revenue. Affiliate marketing strategies, optimization of landing pages and recommendations of smart tools where also part of the deliverables.
DIGITAL AND SUSTAINABLE PRODUCT CONCEPTUALIZATION
In a close collaboration, Cartina defined and prototyped an innovative product concept, enabling Sweden’s market leading telecom operator to gain market share within a new growing segment. Looking back, the high innovative edge and the successful product launch months later – being a core intersection of something sustainable and digital – we are very proud of the product at hand and all the dedication we received from key representatives.
Data-Driven and Customer-Centric Digital Strategy
Cartina worked closely together with one of the leading Nordic Hotel chains with the purpose to define a digital strategy to keep the client competitive in the market. Becoming more data driven and customer centric were main objectives for the digitalization strategy. Therefore, there was a need to strengthen the overall customer understanding, by using customer journey mapping. Touchpoints with the most impact on the overall customer satisfaction were identified, and initiatives for improved customer experience were recognized and prioritized.
Cartina is a new breed of management consultancy focused on digital and sustainable strategy and transformation. We translate digital opportunities into a lasting and profitable business advantage for our clients and take pride in our digital thought leadership in the shape of in-depth studies and insights.