GLANCING AT THE FUTURE
This report aims at sharing our view of what the future of trade and commerce of goods and services between companies will be like in 2030. The current B2B marketplace is altering due to mega trends affecting how people and businesses interact with each other, from making more sustainable choices to using more data-based business decisions.
Our firm belief is that organizations need to understand their surrounding business landscape and how it changes in order to be future proof strategies. Hence, we have taken a deep dive into the current B2B landscape and identified four future scenarios: Fast Food for Thought, Conscious Collaboration, Data Driven Relationships, and Gig at Speed.
These scenarios all depict different potential futures and what mainly sets them apart is a varying degree of involvement from artificial intelligence in decision-making and whether speed or values will drive companies' competitive advantage. Different actors will thrive and fall short in each scenario, creating a unique B2B landscape.
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Cartina is a new breed of management consultancy focused on digital and sustainable strategy and transformation. We translate digital opportunities into a lasting and profitable business advantage for our clients and take pride in our digital thought leadership in the shape of in-depth studies and insights.