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 CHALLENGE YOUR WAY OF THINKING AND DOING BUSINESS

INSPIRATION FROM THE EAST

What do Swedish companies need today to continue to be competitive tomorrow? How can we learn from Chinese companies and their way of thinking digital, in ecosystems and with the customer relationship in focus.

Together with Jacob Lovén and Tom Xiong from the podcast Den Digitala Draken, and some of our clients, we went to meet some of the world's leading digital companies in China. The purpose of the trip was to gain a better understanding of how Chinese companies have succeeded in driving new consumer behavior, creating innovation and new revenue models, and establish themselves in a changing and extremely competitive climate.

LAST YEAR WE LEARNED
ABOUT CHINA SPEED, ECOSYSTEMS AND SOCIAL COMMERCE

LAST YEAR WE LEARNED
ABOUT CHINA SPEED, ECOSYSTEMS AND SOCIAL COMMERCE

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"Resan till Shanghai var otroligt inspirerande och lärorik. Den Digitala Draken hade komponerat ihop en perfekt variation på möten med stora och små kinesiska företag som alla på olika sätt representerar den moderna och nya kinesiska marknaden - som på många sätt snabbt gått om oss i väst. Detta kombinerat med Toms och Jacobs breda kunskap om väst vs. öst gjorde att vi effektivt fick en helhetsbild av det kinesiska digitala vidundret och en inspirerande och ibland skrämmande inblick i framtiden. Den stående känslan efter resan var att stå kvar på perrongen när det kinesiska digitala tåget har gått - en lika läskig som viktig känsla som jag tar med mig som inspiration till att utvecklas och en välbehövlig insikt för mig som individ såväl för oss som företag"

- Kristoffer Åkesson, Director Marketing & Communications, Live Nation Sweden

DEN DIGITALA DRAKEN

From the world's largest internet population, a new world order has been created. The Chinese tech companies are worth hundreds of billions of dollars and represent a new generation of companies that, with almost endless cashflow and ambitions, are world leaders in areas such as fintech, messaging and e-commerce.

The second wave of digital innovation is about to rinse over us - but instead of the West, it is towards the East we should turn.

Jacob Lovén and Tom Xiong are the creators of the podcast Den Digitala Draken. The podcast currently has about 20,000 listeners and has in a short time become one of Sweden's most influential voices in digitization and global tech trends.

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INSPIRATION

FROM MESSENGER COPYCAT TO THE WORLD'S FIRST SUPERAPP

From being a simple copy of Whatsapp, WeChat has become China's superapp used by 75% of the population (1 billion). 9 out of 10 are active every day!

ALIBABA - AN ECOSYSTEM

Alibaba has platforms for B2B, B2C, C2C and a payment solution to make it spin. Everything is connected in Alibaba's well-designed trading system and everyone wants to be involved. I guess you have heard of the phenomenon Singles Day?

DIDI OUTCOMPETE UBER

DiDi is a "ride-hailing" platform like Uber, but with a distinct difference - DiDi generates twice as much as Uber and all other "ride-hailing" platforms together. DiDi already has 85% of China's market and is now fighting with Uber to take over the world.

CONTACT US

niclaswallin1

Niclas Wallin

Head of New Business
LinkedIn
niclas.wallin@cartina.se

+46 (0)706 - 93 23 94

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Cartina is a new breed of management consultancy focused on digital and sustainable strategy and transformation. We translate digital opportunities into a lasting and profitable business advantage for our clients and take pride in our digital thought leadership in the shape of in-depth studies and insights.

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