Sustainable through Digital Trend #8 of 8 from Web Summit

We are in the middle of a sustainable revolution empowered by a digital transformation

– Al Gore, Chairman at Generation Investment Management

This is how Al Gore began his closing speech of the Web Summit this year. With the help from technology, the fate of our planet can be turned around. Al Gore explains that the sustainable revolution we are facing is empowered by technological tools based on AI, IoT and machine learning.

Global environmental challenges in a resource-constrained world can be solved by an increased access to new technology and educational opportunities for people and organizations.

Technology will help us to eliminate unnecessary waste, use data to identify necessary actions, redesign and create new business models, which ultimately allows us to cut costs, reduce emissions, and increase resource-efficiency in businesses, industries, homes and many other parts of our society.

Al Gore at Web Summit, 2017

One area which Al Gore holds close to his heart is renewable energy, an area where technology will have a big impact on the transition from the use of fossil fuels and the shift to a 100 percent electric fleet of the transportation system. Technology is enabling a change of the energy sector with the magnitude of the industrial revolution, but with the speed of the digital revolution.


Sustainable technology in all sectors

The environmental and social challenges we are facing, from climate change to inequality, are many. Companies alone can’t provide all the answers to a fully sustainable economy and society.

Rather, it requires changes in attitudes and behaviors from all stakeholders as well as supportive policies at local, national and international levels. By bringing sustainable technologies to the market, companies are already helping us forward.


One example is the winner of the pitch contest at the Web Summit, a startup called Lifeina. Its smart use of technology aims to help millions of people to live a normal life. These people are patients of e.g. multiple sclerosis, arthritis, Crohn’s disease, and cancer, who on a daily basis depend on fragile medication that has to be kept in the fridge.

Lifeina is making the world’s smallest and portable fridge, connected to an app, allowing users to store, transport and manage their medication at any place, any time, knowing that it is at exactly the right temperature.



Lifeina – the winner of the startup pitch contest at Web Summit – has developed a mini fridge where you can store your medication, for example insulin. With this box people can relax, knowing that their medicine is kept at the right temperature and in a safe place. You can bring it to work, on travels or just keep it at home.


Digitalization has dramatically increased impact and rates on how we can drive change, and one single person can start a revolution – the #metoo campaign is just the latest example. The will to change is a renewable resource – let’s use it.






Web Summit is the world’s largest tech event, and a global meeting place for the world’s most innovative technology companies and people interested in how disruption can transform their business and everyday lives.

The event takes place during a couple of days each year and Cartina had the chance to be part of it in late 2017. We really got to experience the latest innovations and meet the frontrunners within different areas of technology – resulting in these trends.

This series consists of 8 global mega trends that business leaders, experts, innovators and disruptors talked about during the days in Lisbon. If you want to read the full report, click the button above and we will email it to you.

Here you can read about the previous trends we wrote about:

AI – Doomsday Prophecy

AI – Real World Superhero

Mad Men to Math Men

Monopoly of Innovation

Augmented Revolution

Humanity 2.0


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William Lorenz

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